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Rhetoric, Discourse and Knowledge


Edited By Maria Załęska and Urszula Okulska

The authors of this volume explore rhetorical and discursive strategies used to negotiate and establish legitimate knowledge and its disciplinary boundaries, to make scientific knowledge interesting outside academic settings as well, and to manage (c)overt knowledge in different social and political contexts. The volume focuses on the cultural concept of knowledge society, examining diverse linguistic means of knowledge transmission from the perspective of the complex interplay between knowledge and persuasion. The contributors discuss both sociological and philosophical issues, as well as textual processes in different genres that aim to communicate knowledge.

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Rhetorical strategies in the discourse of calls for papers (Alina Ganea)


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Alina Ganea

Dunărea de Jos University of Galaţi

Rhetorical strategies in the discourse of calls for papers

Abstract: The chapter carries out a comparative analysis of rhetorical means in English and French calls for papers, as examples of promotional style in modern academic discourse. The study identifies ways in which organizers of scholarly conferences persuade potential participants to believe that the event is worth attending. The focus is primarily on trust-raising and emotional techniques.

1. Introduction

Calls for papers (CFPs) represent a widely spread academic method used to collect scientific contributions pertaining to a certain area. Most frequently related to the organization of a scientific event, be it a colloquium or the publication of a scientific journal issue, calls for papers communicate temporal, thematic, and procedural constraints meant to ensure a coherent collection of scientific contributions.

CFPs may be seen as an embodiment of a subtype of scientific discourse: they speak about science, share scientific information, but they are also means to create new scientific knowledge. Therein CFPs may be considered as going beyond the informative scope of scientific discourse: exposition of scientific knowledge in CFPs is achieved so as to ensure the investigation of new areas and to support the creation of new knowledge. Consequently, beyond the informative dimension CFPs encompass, there is also a persuasive one since the outcome of the call depends on the rate and quality of the attendees;...

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