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Teaching Business Culture in the Italian Context

Global and Intercultural Challenges


Edited By Peter Cullen and Maria Elisa Montironi

Italy often suffers from its cultural heritage. Certain themes have passed into stereotype and popular consumption, while others have been overlooked. This volume discusses teaching choices and topics on the implementation of a US study abroad business programme in Italy. The authors first have a look at business questions, then at culture through a chapter on the fashion industry. The final section focuses on methods in teaching Italian culture, language, history, and intercultural communication. This volume highlights non-traditional aspects of Italian culture, and focuses on the intercultural dimension of teaching and learning for study abroad students. The points of view found herein should promote a more contextualized and contemporary view of what studying Italy can be about.

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Study Abroad for Business Students: the Italian Case (Kevin Clark and Peter Cullen)


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Kevin Clark and Peter Cullen

Study Abroad for Business Students: the Italian Case

Aims of this paper

This paper aims to discuss the important role of culture in business and the opportunities that educational joint programme development between universities of different cultural background can create learning benefits for US students. The case presented is the Business Culture in the Italian Context programme developed by the Villanova School of Business and the University of Urbino Department of International Studies and offered in the winter session of 2013 in Urbino Italy. The aim of the programme was to offer students an opportunity to take some of their core and elective courses in Italy, while providing a context in which material could be applied experientially and classrooms would complement cultural learning during the semester. The programme accepted 12 students in the second semester of the sophomore year, and provided them with an educational offering that reflected, but did not re-create, the educational offering they would have received at home. The Villanova and University of Urbino programme developers, directors and teaching staff were highly interested that the students perceive and reflect upon the importance of cultural context to business learning.

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