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Teaching Business Culture in the Italian Context

Global and Intercultural Challenges


Edited By Peter Cullen and Maria Elisa Montironi

Italy often suffers from its cultural heritage. Certain themes have passed into stereotype and popular consumption, while others have been overlooked. This volume discusses teaching choices and topics on the implementation of a US study abroad business programme in Italy. The authors first have a look at business questions, then at culture through a chapter on the fashion industry. The final section focuses on methods in teaching Italian culture, language, history, and intercultural communication. This volume highlights non-traditional aspects of Italian culture, and focuses on the intercultural dimension of teaching and learning for study abroad students. The points of view found herein should promote a more contextualized and contemporary view of what studying Italy can be about.

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Internationalizing Italian SMEs: Four Case Studies (Barbara Francioni)


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Barbara Francioni

Internationalizing Italian SMEs: Four Case Studies


Since the 1960s, several theories from international business research have been used to describe and explain aspects of internationalization (Jones and Coviello 2005). However, a large share of international literature has been mainly concentrated on two types of internationalization processes. The first is the gradual Uppsala model, which starts relatively slowly by entering the psychologically closest markets using simpler foreign entry modes first and increasing international commitment after gaining experience and market knowledge (Bilkey and Tesar 1977; Johanson and Vahlne 1977; Johanson and Vahlne 1990). The second is the born global firms model, in which companies enter several distant markets at once, overleaping some stages of the Uppsala model (Vissak and Francioni 2013).

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