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Teaching Business Culture in the Italian Context

Global and Intercultural Challenges

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Edited By Peter Cullen and Maria Elisa Montironi

Italy often suffers from its cultural heritage. Certain themes have passed into stereotype and popular consumption, while others have been overlooked. This volume discusses teaching choices and topics on the implementation of a US study abroad business programme in Italy. The authors first have a look at business questions, then at culture through a chapter on the fashion industry. The final section focuses on methods in teaching Italian culture, language, history, and intercultural communication. This volume highlights non-traditional aspects of Italian culture, and focuses on the intercultural dimension of teaching and learning for study abroad students. The points of view found herein should promote a more contextualized and contemporary view of what studying Italy can be about.

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Contents

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Introduction

PART I: Italy and the Global Dimension: Business and Management Challenges and Opportunities

Kevin Clark and Peter Cullen

Study Abroad for Business Students: the Italian Case

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