Edited By Seda Mengü, Pinar Aslan and Derya Gül Ünlü
The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.
Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de.
Library of Congress Cataloging-in-Publication Data A CIP catalog record for this book has been applied for at the Library of Congress
Printed by CPI books GmbH, Leck
ISBN 978-3-631-68105-3 (Print) E-ISBN 978-3-653-07220-4 (E-Book) E-ISBN 978-3-631-70230-7 (EPUB) E-ISBN 978-3-631-70231-4 (MOBI) DOI 10.3726/978-3-653-07220-4
© Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2017 All rights reserved. PL Academic Research is an Imprint of Peter Lang GmbH.
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