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Verknappungsphänomene in Sprache, Kultur und neuen Medien

Reduktion als funktionales Instrument und zeitgenössisches Stilmittel

Liane Ströbel

Im Mittelpunkt der Untersuchung steht die Frage, inwieweit Verknappung bewusst als funktionales Instrument und zeitgenössisches Stilmittel in Sprache, Kultur und neuen Medien eingesetzt wird. Der Sammelband untersucht das Phänomen der Verknappung zunächst als Strategie in der digitalen Welt, der Werbung und der graphischen Kommunikation und anschließend als Stilmittel in Kunst, Literatur und Sprache. Die Beiträger heben die Rolle von Verknappung als Nährboden für neue Komprimierungsprozesse hervor und zeigen übergreifend unterschiedliche Realisierungen von Verknappung in der modernen Gesellschaft auf.

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“Monitos y más” Un modelo de comunicación gráfica (Vicente Ballero Flores)


Vicente Ballero Flores, Aachen

Abstract: Graphic communication has become a growing need through modern life. There are two outstanding paths in pictographic production; following Peirce we would say that one is iconographic, meaning that the sign maintains a relation of similitude with reality, and the other one symbolic, which, as is suggested by its nature, implies the necessity to be learned. In the first case, the creation of the sign is generally translated by figures full of details causing difficulties for its reproduction. The symbols have, on the other hand, a referential limit due to their cultural parameters. In both cases, the potentiality which is included in the intuitive perception is not taken into consideration.

In this article, the perceptive recognition is realized through a conscious reduction of the graphic material approaching the “figurative limit”, the borderline with its symbolical representation.

The intention is to demonstrate that elaborating an adequate graphic strategy contributes essentially to the pictographic understanding and thus to its internationalization.

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