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The Language Management Approach

A Focus on Research Methodology

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Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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Language planning ‘schools’ and their approaches and methodologies (Richard B. Baldauf Jr. / M. Obaidul Hamid)

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Richard B. Baldauf Jr. and M. Obaidul Hamid

Language planning ‘schools’ and their approaches and methodologies

Abstract This chapter provides an overview of theoretical and methodological issues in the field of language policy and planning (LPP). Specifically, we discuss major directions or ‘schools of thought’ such as the classical LPP, Language Management Theory (LMT), the domain-based approach, ethnographic LPP and critical LPP, and link methodological issues to these ‘groupings’ of scholars and researchers. The individual schools of thought demonstrate the diversity of topical as well as theoretical focuses and interests within the field. We can also see a wide range of methods and techniques being utilized by LPP researchers, suggesting that there is neither ‘fool-proof’ method nor ‘methodological orthodoxy’ in LPP. The chapter will be of value to prospective researchers, who may find in it an understanding of the theoretical and methodological directions in the field.

Keywords language policy and planning, research directions in LPP, LPP methodology

1 Introduction

This paper provides an overview of theoretical and methodological issues in the field of language policy and planning (LPP). Specifically, our aim is to identify and discuss major directions or ‘schools of thought’ such as the classical LPP, Language Management Theory (LMT) and critical LPP within the field, and to link methodological issues to these “groupings” of scholars and researchers. This approach to the discussion of epistemological issues is not unique, since precedents can be found, for example,...

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