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The Language Management Approach

A Focus on Research Methodology

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Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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The longitudinal management of speech styles by overseas and local students in a Japanese university context (Hirofumi Asada)

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Hirofumi Asada

The longitudinal management of speech styles by overseas and local students in a Japanese university context

Abstract This chapter focuses on aspects of the communicative behavior of Chinese exchange students who are enrolled at a Japanese women’s university. Drawing upon the language management framework, this study explores the management of their speech styles and speech-style shift with host university students in contact situations using follow-up interviews as the main research instrument over one academic year. The findings demonstrate what deviations Chinese or Japanese students noted, which norms they applied, and how they evaluated and adjusted their own behavior in the management of negotiating speech styles and speech-style shift. Future directions of multiple data collection methods are also discussed.

Keywords language management, contact situation, speech style, style shifting, multiple data collection methods, follow-up interview

1 Introduction

This chapter will deal with stylistic aspects of the communicative behavior of Chinese exchange students and their Japanese interlocutors, enrolled at a Japanese university. Drawing upon the Language Management framework (Neustupný 1985a, 1994), the present study explores the management of speech styles and the shift in speech-style that occurs in the students’ conversations with host university students in contact situations over one academic year.

Due to the benefits of linguistic and cultural exchange for local students, which is articulated by both academic staff and administrators, and Japan’s shrinking birth rate that gives rise to decreasing numbers of applicants...

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