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The Language Management Approach

A Focus on Research Methodology


Edited By Lisa Fairbrother, Jiří Nekvapil and Marián Sloboda

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

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We would like to thank all our contributors for the tremendous efforts they put into writing and revising their chapters. Special thanks are due to Hiroko Aikawa and Halina Zawiszová, the translators of the two papers by J. V. Neustupný, the co-founder of Language Management Theory.

We are grateful to the Institute of the Czech Language, Czech Academy of Sciences, for helping to organize the Third International Language Management Symposium, where earlier versions of some of the chapters in this volume were presented, and for financially supporting the publication of this volume.

Jiří Nekvapil and Marián Sloboda’s work was supported by the Charles University project Progres 4 – ‘Language in the shifting of time, space, and culture’. Lisa Fairbrother’s research was supported by the Sophia Linguistic Institute for International Communication at Sophia University.

We would also like to express our gratitude to our editorial assistants, Hiroko Aikawa, Wayne Devitte, Mashiro Tanemo and Gillian Hudson.

The editors

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