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Research Methods and Techniques in Public Relations and Advertising

Edited By Bayram Oguz Aydin and Emine Sahin

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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Public Relations Perception of Undergraduate Students: Their Employment and Career Expectations (Bayram Oğuz Aydın)

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Bayram Oğuz Aydın1

Public Relations Perception of Undergraduate Students: Their Employment and Career Expectations

Introduction

Although its applications were seen prior to the adoption process of public relations in Turkey in the 1960s, these years present us with a clear line of distinction between the contemporary and prior public relations. The determinants of this distinction are the application of public relations in scientific and public areas in Turkey (Asna, 1988, p. 27). The most important specification of this period is the introduction of planned and strategic management approaches in public management. Thus, public relations, which is an integral part of strategic management (Solmaz, 2008, p. 148), are seen frequently in the public area. In the 1970s, due to the successful consequences of these applications, public relations began to be adopted in the private sector as well as the public sector. In Turkey, public relations applications in the private sector started with studies made by multinational companies in their respective countries and then continued with the interest of the domestic companies in these studies (Okay & Okay, 2015, p. 35). Since the 2000s, the political sphere has become a new area where public relations are efficient and successful (Fidan, 2008, p. 72). Today, this new sphere is prevalent in Turkey.

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