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Research Methods and Techniques in Public Relations and Advertising

Edited By Bayram Oguz Aydin and Emine Sahin

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

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Introduction

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Our fundamental motivation in composing this book entitled “Research Methods and Techniques in Public Relations and Advertising” is to consider the role our chosen methods and approaches played in determining the scholars during the studies we undertook during our postgraduate educations and beyond. These approaches and methods which guide us in the pursuit of scientific study contain long-accepted, tried and tested practices, therefore it is a subject which every academician must consider within their own studies. The work at hand aims to provide a point of view on the methods and approaches in the sphere of public relations and publicity. In other words, this book seeks to present a research guide that covers topics including selecting and writing on a research subject, data collection, and analysis selection for beginner researchers.

The scientific study traditions typical in the field of public relations and publicity were analyzed. Afterwards, the applied methods and approaches are determined and the sections where each of them is explained occurred together with the sample applications. While some of the section authors present original research, some exemplify previous studies. Thus, presenting an analysis of qualitative and quantitative methods and approaches is accepted as the main aim of the book.

The book consists of nine articles. Each article has been checked by the editor and evaluated by the Scientific Advisory Board. We would like to mention that the board has made major contributions to the book with their meticulous reviews.

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