Edited By Bayram Oguz Aydin and Emine Sahin
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
Scientific Advisory Committee
Prof. Dr. AHMET KALENDER, Department of Public Relations and Publicity, Faculty of Communication, Selçuk University
Prof. Dr. BAŞAK SOLMAZ, Department of Public Relations and Publicity, Faculty of Communication, Selçuk University
Prof. Dr. ERHAN EROĞLU, Department of Communication Design and Management, Faculty of Communication Sciences, Anadolu University
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