Insights into Cultural, Diachronic and Genre Issues in the Discipline
Edited By Karolina Bros and Grzegorz Kowalski
The volume brings together papers emerging from the GlobE conference (University of Warsaw). The authors explore major topics in Discourse Studies, offering insights into the field’s theoretical foundations and discussing the results of its empirical applications. The book integrates different lines of research in Discourse Studies as undertaken at academic centres Europe-wide and beyond. In this diversity, the editors identify certain dominant lines of study, including (new) media discourse, political discourse in the age of social/digital media, or professional discourse in globalized workplace contexts. At the same time, the volume shows that Discourse Studies not only investigate emerging language phenomena, but also critically reassess research issues formerly addressed.
Fragmentation of the discourse community through the lens of metaphor analysis: A case study of RUSSIANS AND UKRAINIANS ARE BROTHERS (Ludmilla A’Beckett)
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Monash University, Australia / University of the Free State, South Africa
Fragmentation of the discourse community through the lens of metaphor analysis: A case study of RUSSIANS AND UKRAINIANS ARE BROTHERS
Abstract: This paper reconstructs virtual communication between Russians and Ukrainians centered around the metaphor BROTHERS. The research demonstrates that ubiquitous use of the metaphoric concept does not ensure coherent views of discourse participants. The frequently used metaphor often points to a clash of ideological positions rather than to a unanimous acceptance of the interpretative frame imposed by a power group. The focus on different attitudes expressed toward the dominant metaphoric proposition allows for profiling diverse perspectives of the discourse community members in relation to the same ideological issue.
The power of metaphor in constructing and reflecting discourse ideology has been widely acknowledged and explored (Lakoff, 1996; Semino & Masci, 1996; Santa Anna, 1999; Koller, 2004, 2005; Musolff, 2004; Chiang & Duann, 2007, and many others). Scholars who attempt to unveil ideological aspects in texts have frequently been tempted to draw on several aspects of the conceptual metaphor theory (Lakoff & Johnson, 1980). Popular aspects of metaphor-based discourse analysis include the extraction of conventional mappings or patterns of thought represented by ubiquitous metaphors (Nerlich & Jaspal, 2012; Ly, 2013), speculations on metaphor framing effects in the text (Schȍn, 1993; Ritchie & Cameron, 2014), and the emotive stance provoked in the putative audience...
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