Edited By Mária Matiová and Martin Navrátil
This book consists of scientific chapters devoted to innovative approaches to examination of anthropocentrism. It depicts human beings as physical, spiritual, social and cultural creatures perceived through the lingual and literary lens. The publication has an intercultural foundation, as it examines Slovak, Russian, German, English and Romanian languages.
The authors of the book discuss issues which transcend the boundaries of philological research. They apply knowledge from various fields, such as psychology, communication theory, aesthetics, mass media and other social sciences in order to obtain relevant scientific results. The authors present critical analyses and interpretations of contemporary theoretical and practical problems occurring in the selected areas of expertise, and outline the perspective research possibilities.
Intonation in Reports Featuring “Light” Topics on Slovak TV News11The article originated within the UGA project, Constantine the Philosopher University in Nitra, no. III/12/2016 The function of emphasis in the TV news.
The aim of this article is to point out the particular pragmatic function of intonation in contemporary television news. Intonation fulfils this function when presenting reports with less serious, so-called light topics. By such reports we mean reportage about various attractions, curiosities, natural phenomena, interesting persons, stories etc. During such news stand-ups we can encounter a different intonation from reporting about e.g. various dramatic, tragic events or about social and political events. Via the intonation used in reports with less serious topics, the presenters and news editors not only differentiate the nature of the reports, but they can also use it to create a positive connection with viewers and an upbeat atmosphere.
The media, mainly electronic and audio-visual, is currently considered one of the main means of the mass-spreading of spoken Slovak in public. The media has a dominant influence on the creation and spreading of linguistic norms of Slovak language users. In their consciousness, they perceive the language of media presenters as literary, though it does not have to necessarily coincide with the codified form of the Slovak language. S. Ondrejovič (2002, p. 78) also speaks about the media as the strongest factor influencing the creation of norms, and not only intonation and sound norms.
Significant changes in the Slovak media sector occurred in the 1990s, when private (commercial) media stations began to arise in Slovakia. Media language began to develop more dynamically and it started to influence not only the...
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