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Management and Organization: Various Approaches

Edited By Yasin Cakirel

The volume provides a collection of research papers in the area of management and organization on a wide range of topics including job alienation, whistleblowing, responsible leadership, cyberloafing, job crafting, organizational trust and career satisfaction.

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The Rise of the Crowd Work under the Gig Economy: Implications for Human Resource Management


1 Introduction

The so-called gig-economy, where flexible, independent employment patterns prevail in contrast to permanent jobs, has been growing tremendously and globally in recent years – mainly rising in the USA and also crossing the Atlantic Ocean to Europe and other overseas regions. According to Mc Kinsey Global Institute 20 to 30 percent of the working-age population in the United States and Europe participate in some form of independent work today. Gig economy refers to the collection of markets which link workers to consumers for completion of a gig or a task. It is symbolized by online platforms, where individuals engage in formal agreements with client organizations to provide services to the organisations’ end-customers. Due to the exponential growth of technological progress and digitalisation, more and more workers, who are called “crowd workers” – a population of workers, who are located in different parts of the world to undertake independent, short, simple, and mostly clerical tasks and are compensated on the basis of tasks completed (Berg et al, 2018; Cantarella and Strozzi; 2018) – are participating in this ‘gig’, ‘on-demand’, or ‘platform-based’ economy, all of which have been contributing to the transforming nature of work in diverse ways.

There are divergent views put forward by scholars, practitioners, and consulting companies (Steward and Stanford, 2017; Kuhn; 2016) as to whether the gig economy has generated both opportunities and challenges for employment. Looking on the bright side, the rise of the gig economy has benefited both the economy and...

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