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Applied Interdisciplinary Peirce Studies

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Edited By Elize Bisanz

The volume focuses on the application of Peirce’s semeiotic as a methodological tool to establish a common field for interdisciplinary research. Contributors from the fields of biology, architecture, logic, esthetics and neuroscience, among others, work on diverse research problems, unified by the idea of transcending the dyadic limitations of disciplinary restrictions and applying Peirce’s triadic method, and the structure and process of sign relations of the particular problem that has to be solved. The result is an invigorating example of methodological plasticity wherein the reader acquires an understanding of scientific observation within the complex universe of semeiosis relations.

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The Meme is the Message: Self-Care Internet Memes (Mary Jeanette Eberhardinger)

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Mary Jeanette Eberhardinger

The Meme is the Message: Self-Care Internet Memes

“[The comic frame] keeps us alive to the ways

in which people cash in on their moral assets,

and even use moralistic euphemisms

to conceal purely materialistic purposes.”

Kenneth Burke

Abstract: This essay demonstrates how self-care Internet memes are a rhetorical response to neo-liberal struggle. Specifically, the Peircian triadic framework and Burkean comic corrective are used to explain how memes operate. Self-care Internet memes yield rich messages for how we have come to resort to new forms of coping mechanisms in response to market pressures. Such rhetorical devices diffuse otherwise complicated and complex realities about the human condition into more manageable comic frames. Rhetorically, memes are insightful resistive responses to this particular historical moment in the economic horizon. This essay contends that self-care Internet memes are a do-it-yourself practice of epideictic rhetoric regarding one’s own precarious condition. Pedagogically, this form of expression celebrates certain practices while it discourages other practices about American work life. While self-care memes digitally signify negative, positive, or simply neutral advertisements of the self, the question of who or what should really take the blame for such “anti-adulting” anthimeria remains unanswered.

Keywords: Burke, C. S. Peirce, self-care, adulting Internet memes, precarity, anthimeria

The presence of self-care Internet memes on social media has reached a noticeable status. Are these momentary ostentations a collective cry for help? This essay...

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