The book deals with the problems of media communication and its formation in the Slovak Republic in and after 1993. It focuses on the social function of the media in the sense of journalistic communication. The authors also address the problems of gender stereotypes presented through social networks and advertising in all kinds of media in Slovakia and abroad. This book also explores the question of forming a theoretical basis for the creation of mass media communication (print media, film, photography, literature, works in marketing communication, books). This book does not elaborate on all problems of the mass media in the Slovak Republic, but it attempts to examine the key issues.
4 Issues of Journalistic Genres in Slovak Print Media
Nowadays, there is not unified current theory of journalistic genres used in Slovak print media. Classifications and definitions of genres which theoretical base served as a basis for production of journalistic discourses in Slovak print media for several decades, especially in the 20th century, are considered to be schematic and old fashioned. According to several experts on press science they do not reflect journalistic practice. “Despite genres that are created as a theoretical reflection of certain condition of journalism in a certain period they are a variable category. They may serve as a very good aid while forming newspapers, creation of plans, allocating of work, however in today’s practical journalism their validity is rather on the level of wish than reality.”122 Journalistic discourses created in print media are often relatively difficult for identification in regard to genres based on an original theory of journalistic texts. This phenomenon may be considered natural since a genre “as an immediate model basis while producing current texts promptly reacts on social, social-political movements and current changes and requirements of communication practice.”123
Right at the turn of the 20th and 21st century, there were significant changes in Slovak society that also influenced forming of journalistic communication not only in print media but in other types of media as well. From the social-political aspect, the change of political (at the same time also social) system of the country124 that, simply said, changed the social-political orientation of Slovakia from so-called East...
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