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New Approaches in Health Sciences

New Methods and Developments in Health Sciences

Edited By Gökhan Aba

New methods, new approaches and advanced technologies have started to be used for patients to gain access to less costly and more quality diagnosis and treatment services in a shorter time. This book, which includes new approaches in health sciences, has been written by successful and expert researchers who work in different health disciplines of health sciences.

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13: A Consumer Behavior Tendency in Healthcare Services: “Doctor Shopping”

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Aysu Zekioğlu

13:   A Consumer Behavior Tendency in Healthcare Services: “Doctor Shopping”

1 Introduction

Behaviors of patients who are in the consumer position in healthcare services irrational. The main factor of this circumstance is information asymmetry. The patient who has no knowledge of the content and results of the treatment appoints doctor as an agent during the decision-making process. However, increasing applications toward patient rights in health care and becoming popular of optional healthcare consumption have changed the role and expectations of patients today.

The population that is not in the scope of the health insurance, the high ratio of out of pocket expenses, lack of the number of health facility and medical personnel, physical and technical infrastructure problems obstruct to access healthcare services. Policies have been developed to remove inequalities resulting from the access problem to healthcare services. While these policies cancel the access restrictions to healthcare services in some of the countries, it has caused to become popular doctor shopping (DS) behavior. Health systems enable individuals to appeal to healthcare organizations without being transferred by a doctor and paying an extra fee or patient share. Consulting a doctor to prescribe increases health expenses and triggers negative outputs such as drug resistance and drug-related deaths. Countries struggle with DS behavior via applications like legislative regulations, information technologies, and monitorization problems.

This chapter presents the DS definition, reasons for DS, the prevalence of DS, regulations and studies about DS...

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