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The Elites of the Media versus the Elites of Politics in Poland

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Edited By Zbigniew Oniszczuk, Dagmara Głuszek-Szafraniec and Mirosława Wielopolska-Szymura

This book is the fruit of scientific research conducted using quantitative and qualitative methods regarding the mutual relations between the media elites and the political elites in Poland. The authors of this work focus on several virtuous aspects of this issue: on the characteristic model of opinion-forming journalism, also on the differences presented by female and male journalists in the assessment of the relations between politicians and journalists, as well as on the differences between local and national level of mass media in terms of external and internal autonomy of journalists, next on the importance of opinion-forming media in the process of creating a sense of political subjectivity in their recipients, and finally on the phenomenon of politicization of cultural issues in opinion-forming weeklies in Poland.

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5. Opinion Weekly Magazines in Shaping a Sense of Political Subjectivity

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Bernard Grzonka and Patrycja Szostok-Nowacka

5.   Opinion Weekly Magazines in Shaping a Sense of Political Subjectivity

Abstract The aim of the present chapter is to define possible impact of political content included in opinion weekly magazines on shaping a sense of political subjectivity/alienation among readers. Basing on the analysis of four leading Polish opinion magazines and their content as well as questionnaire survey conducted among journalists, the authors of the paper try to show these elements of journalism culture which might shape a sense of political subjectivity.

The category of subjectivity/alienation is important from the perspective of reflections on the political activity of citizens. An individual who feels politically alienated is not inclined well towards the idea of social participation and does not take part in many actions of a political character, which presents an obstacle in the process of building a civic society or realizing basic responsibilities of a democratic state. That is why it is important to define to what extent the media reinforce the sense of political subjectivity and how they shape (or attempt to shape) active attitudes towards the world of politics.

According to the authors, the category of media analyzed herein holds a particularly important meaning for the process of shaping attitudes towards political reality because of its opinion-forming character and its use by people especially interested in political life; that is why it is essential to define how the published content may influence these attitudes. Journalists...

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