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Linguistic Landscapes im deutschsprachigen Kontext

Forschungsperspektiven, Methoden und Anwendungsmöglichkeiten


Edited By Evelyn Ziegler and Heiko F. Marten

Die Erforschung von Sprache im öffentlichen Raum (Linguistic Landscapes, LL) hat sich in den vergangen 20 Jahren als Teilgebiet der Soziolinguistik, der Semiotik und anderer Disziplinen fest etabliert. Der vorliegende Band gibt einen Überblick zu zentralen Ansätzen der LL-Forschung mit einem Bezug zur deutschen Sprache. Die Beiträge stellen aktuelle Studien aus dem deutschsprachigen Raum, zu Deutsch als Minderheitensprache sowie aus Ländern mit einer ausgeprägten DaF-Tradition vor. Sie thematisieren sprachstrukturelle und soziolinguistische ebenso wie didaktische, methodische und technologische Aspekte. Damit trägt der Band zu einer Systematisierung der deutschsprachigen LL-Forschung bei, gibt Impulse für internationale Diskussionen und benennt wichtige Desiderata.

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Competing Ideologies, Competing Semiotics: A Critical Perspective on Politically-driven Renaming Practices in Annaberg-Buchholz, Eastern Germany

Isabelle Buchstaller / Seraphim Alvanides / Frauke Griese / Carolin Schneider


Abstract Eastern Europe offers an unparalleled case study for transformations in representational politics as a result of changes in state-ideology. Having established their first democracies after WWI, these states were occupied and / or governed by Nazi Germany until the end of WWII. Post-1945, the USSR-aligned countries were ruled by communist / socialist regimes until the end of the Cold War brought parliamentary democracy to most Eastern European countries. Unsurprisingly, the rapid succession of changes in state ideology has left its mark on the commemorative semiotics of these nations.

Our article explores the “relations of power, language ideologies and [users’] views of their own and other’s identities” (Pavlenko / Blackledge 2004: 1–2) in Eastern Germany. Our interdisciplinary approach relies on spatiotemporal analysis and advanced visualisation techniques as input for ethnographic interviews, as well as on critical discourse analysis of the mass media in order to capture the complex processes underlying ideologically-driven changes in commemorative street naming. This combined approach allows us to explore the “connection between power relations, public memory, identity formation and commemorative” naming (Azaryahu 2012: 388). More specifically, we focus on the debates and discourses that surround the consecutive waves of semiotic erasure and reinstatement.

Keywords: commemorationgeographical visualisationstreet renamingEastern Germanyhistory

Cultural memory (Assmann 2010) is institutionalised and embedded in material objects and artefacts. While some of them are stored in archives, others – like buildings, monuments and memorials, but also the very mundane street names – can form implants of memory (Golka 2009;...

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