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Connect With Your Management On-The-Go

In collaboration with Simal Celikkol

Edited By Mehmet Naci Efe

A challenging journey for managers to succeed by following 13 paths… Visionary and curious academicians sailing to new horizons…Yes! The journey is long, tiring but how success is easily achieved? There is no change without pain! Management on the Go covers different aspects of today’s management which can be both used as a handbook by executives who want to keep up with the pace of scientific advancements, as well as a road map for academics to turn towards innovative management systems.

You are invited to embark on a journey from topics that have become outdated in the literature to approaches that will arouse excitement and curiosity about future. Each chapter is written based on sector experiences by 13 academicians located in 5 different universities in Turkey and now reaches you dear readers.

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Chapter 1 VUCA Management: Mehmet Naci EFE


Mehmet Naci EFE

Businesses should be thought of as a living organism. As with all living things, they are born with an organization, grow with investments, and continue to live as long as they are supported by resources. In addition to this, businesses continue their existence in interaction with their environment like as in living things. In other words, they are affected by the developments, opportunities and threats around them. Businesses that are not acting by taking positions according to the conditions cannot survive, whether the factors they affect are at macro or micro level. Businesses need to closely follow all the economic, political, sociological and technological transformations in their environment and constantly develop new management strategies. Otherwise, they will not be able to compete in the market, and they will fail by deviating from their primary goal of making profit.

So how can businesses become resistant to changes in their environment? How can they keep up with these major transformations and changes? While trying to find answers to these questions in the management literature, there are many suggestions proposed by strategic managers . However, “VUCA” (volatility, uncertainty, complexity and ambiguity) management with flexible management principles, which has new discussions on it and fully prepares businesses against the unknown, has attracted attention in recent years. Specifically in markets where there is a lot of uncertainty, complexity and both economic and political fluctuations, it is seen as important in terms of increasing predictability as businesses move forward.

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