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Connect With Your Management On-The-Go

In collaboration with Simal Celikkol

Edited By Mehmet Naci Efe

A challenging journey for managers to succeed by following 13 paths… Visionary and curious academicians sailing to new horizons…Yes! The journey is long, tiring but how success is easily achieved? There is no change without pain! Management on the Go covers different aspects of today’s management which can be both used as a handbook by executives who want to keep up with the pace of scientific advancements, as well as a road map for academics to turn towards innovative management systems.

You are invited to embark on a journey from topics that have become outdated in the literature to approaches that will arouse excitement and curiosity about future. Each chapter is written based on sector experiences by 13 academicians located in 5 different universities in Turkey and now reaches you dear readers.

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Chapter 3 Employee Experience Management: Reyhan BAŞARAN



The conditions of the business world are evolving day by day, especially with agile transitions to technology and knowledge-based industries. In times of agile change, with the increasing speed of economic, socio-cultural and structural transformations, companies’ integration with new management trends and business dynamics gains importance in order to gain competitive advantage. The continuous change process, which affects today’s working life, also accelerates the transition from physical to digital. The transition from the “Industry 4.0” phase, where digitalization and cyber-physical systems developed, to the “Industry 5.0” phase, where personalization and cyber-physical-cognitive systems gained importance has already started. The dynamics of working life also differ in the face of the rapid change and innovation demands of the markets, and therefore the necessity for employees to interact with their jobs and companies in different ways arises. Companies should strive not only for the automation of technology in the functioning of working life, but also for its role in enhancing the employee experience. A transformation process in which different generations co-exist in business life, changing the mentality of work and expectations also has an impact on the dynamics of business. In recent years, many companies have implemented modern approaches based on design-oriented thinking processes that aim to improve employee experience by reframing traditional human resources practices in order to add value to human resources management strategies. When the literature is examined in general, it is seen that interest in researches on employee experience management along with employer branding...

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