In collaboration with Simal Celikkol
Edited By Mehmet Naci Efe
A challenging journey for managers to succeed by following 13 paths… Visionary and curious academicians sailing to new horizons…Yes! The journey is long, tiring but how success is easily achieved? There is no change without pain! Management on the Go covers different aspects of today’s management which can be both used as a handbook by executives who want to keep up with the pace of scientific advancements, as well as a road map for academics to turn towards innovative management systems.
You are invited to embark on a journey from topics that have become outdated in the literature to approaches that will arouse excitement and curiosity about future. Each chapter is written based on sector experiences by 13 academicians located in 5 different universities in Turkey and now reaches you dear readers.
Chapter 11 Big Data-Based Organization Management: Okan YAŞAR
The compatibility of big data and its analytics with the strategy of an organization, how analytical processes will be managed, and most importantly, with which structure the organization supports all of these are a matter of debate (Davenport, 2006; Manyika et al., 2011). The answers to these questions allow us to understand how organizations can gain competitive advantage from the management of big data with its analytics and governance structure of big data.
Senior management support, competence of data scientists and decision-making culture have an important role in managing big data and ensuring its compliance with the organization, but the most important success factor is organizational fit.
In the process of using big data, data collection, processing, analysis and use are the basic steps. On the one hand, business units, on the other hand, are the two main parts that must be adapted to the holistic strategy of the large data unit organization. There are few studies that present the difficulties and solutions in this issue, which is becoming more and more problem of organizations. This study has been prepared to fill this gap. The study will also discuss the managing processes of big data to organizations of global companies such as Samsung Electronics, Hyundai Motors, and Doosan Heavy Industries & Construction. In managing big data, important factors for organizations trying to adopt it are also challenges for organizations. Leadership, corporate culture, decision making, technology and management of experts (McAfee &...
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