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Perception of Physicians

A Qualitative Research

EDA YILMAZ ALARÇİN

A Papa Smurf or Superman...Spring or winter…Woman or man…Circle or triangle…All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.

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About the author

About the author

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The AuthorEda Yılmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.

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