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Narrative Change Management in American Studies

A Pragmatic Reading

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Silke Schmidt

Management means getting things done. How can research on the theory and practice of management help American Studies move forward? This book offers a pragmatic approach to bridging the gap between the humanities and business studies. Based on a critical reading of the disciplinary cultures of American Studies and Business School education, the book analyses narratives of U.S. management theorists and practitioners, including Peter F. Drucker, Mary Cunningham, and John P. Kotter. The stories help readers acquire effective management and leadership tools for application-oriented humanities in the digital age.

"With her outsider perspective on the discourse in management research and application, Schmidt proposes interesting questions that can turn into fruitful research issues in Business Studies and its interdisciplinary exchange with American Studies. I hope this book falls on open ears." – Evelyn Korn

"Schmidt did pioneering work by taking the risk of entering novel terrain to show new paths for the further development of American Studies." – Carmen Birkle

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Acknowledgments

Extract

The following people and institutions have supported me on the path of becoming the scholar I can become:

Special thanks goes to Rita Rueß-Stoll. Without her dedicated support in the editing process, this book would not have been published. Additional thanks goes to Kotter International, Inc., Franco Moretti, Klaus Doppler, and Peter Evers for their copyright permissions. I also want to thank Michael Rücker for his expert advice, patience, and humor during the final publication phase. Finally, a big cheer goes to Jana Leipold for her spontaneous creative contribution.

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