A Linguistic Analysis
An increasing number of empirical studies published during the first half of the 1990s indicated that merger and acquisition (M&A) activity was providing mixed results in relation to the strategic and financial expectations (cf. Jaeger 2001). Executives, management consultants and academics increasingly ac- knowledged that cultural and organisational complexities were critical factors behind many failed M&As. Consequently, in the mid 1990s many academics, executives and practitioners showed a growing interest in the topic of managing across cultural differences (e.g., Hofstede 1991; Storti 1994; Ansari / Jackson 1995; Cushner / Brislin 1996; Adler 1997; Mead 1998; Marx 1999). Whilst a series of technological, socio-economic and political develop- ments encouraged the globalisation of companies, driving international M&A activity to record levels, many companies found themselves struggling to ad- dress the practical complexities involved in managing across diverse cultural environments. In practice, cultural issues arising from the implementation of cross-border mergers and acquisitions are often extremely complex to manage. Deep-rooted resistance, continuous interpersonal conflicts, and constant com- munication problems can all be motivated or intensified by cultural differences, easily undermining the benefits expected from these agreements (cf. Hofstede 1991; Jaeger 2001). This book focuses on how cultural differences can be treated as an explana- tory variable in cross-cultural pragmatic studies. It proposes to analyse the inte- gration process of a cross-border acquisition as an intercultural communication process focussing on different politeness strategies applied by the managers of the different cultures involved. The work of various anthropologists and re- searchers, in...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.