Eine kulturvergleichende Studie
03.04.2008 Dear Misho, Thank you very much for the quick reply, and all the information and suggestions, which provide me with more motivation and inspiration! It is very useful to know, that China and Germany are at poles of your two new dimensions. Concerning IVR and MON I have three detailed questions: 1) As you mentioned, the concepts are due to observations. So now they need empirical proof. That's why they are embedded in the VSM2008, am I right? Furthermore MON is signifi- cantly correlated with Short Term Orientation. So one of the aims is to see, whether MON and LTO can be integrated to one dimension. (But my results don't seem so) 2) All the 8 questions in the VSM2008 describe the main characteristics of the two dimensions. I am not quite clear about Nr. 13 "being generous to other people". What does generous mean: generous with one's money, generous in giving help, or free from prejudice? For the culture with high monumentalism being generous is very important because of their high pride or religiousness, right? 3) After many replications of the five dimensions from Hofstede, their contents are largely en- riched. I hope, that I could find some links between the consumer decision making style (CSI) and your two new dimensions, for example: Monumentalism =high brand consciousness, quality consciousness, perfectionism; Flexumility = high novelty-fashion consciousness, price-value consciousness, variety-seeking; restraint = high ecological consciousness; indul- gence =recreational shopping, hedonism, consumerism. One thing I don't know is that, how can I test...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.