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Broadband Society and Generational Changes


Edited By Fausto Colombo and Leopoldina Fortunati

The role generations play in accepting and shaping digital technologies, and possibly vice versa, is an increasingly relevant issue in contemporary society. For the first time in the academic debate, this volume outlines the theoretical issues and explores some results from empirical researches on the relationship between generations and the media in digital society. The first part of the book deals with the theoretical debate on generations, from Mannheim’s to the revisiting of some classical notions shaped by disciplines as history, demography, marketing and sociology. The second part gathers a selection of researches at international level, with particular attention to the European context. Though each research used specific methodologies, the main approaches focused on media domestication by young and old generations, and on the comparative analyses of different generations in adopting media.


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Table of contents


Acknowledgments 5 Fausto Colombo, Leopoldina Fortunati, Introduction. Broadband, Media and Generational Approach: a New Starting Point? 9 Part 1: Generational Changes 17 Fausto Colombo, The Long Wave of Generations 19 Michael Corsten, Media as the Historical New for Young Generations 37 Piermarco Aroldi, Generational Belonging Between Media Audiences and ICT Users 51 Jukka Kortti, The Problem of Generation and Media History 69 Part 2: Broadband Generations 95 Marriann Hardey, ICTs and Generations– Constantly Connected Social Lives 97 Giovanni Boccia Artieri, Generational “We Sense” in the Networked Space. User Generated Representation of the Youngest Generation 109 Andra Siibak, Online Peer Culture and Interpretive Reproduction on the Social Networking Site Profiles of the Tweens 121 Mutlu Binark, Günseli Bayraktutan Sütcü, Usage Patterns of New Media by Turkish New Middle Class Young People 133 8 Ariela Mortara, Generations and Media Fruition of Social Networks 149 Marco Centorrino, The Image of the “Digital Native” and the Generation Gap 159 Matteo Treleani, The Access to Memory in Video Archives On-Line. Generational Roles on YouTube and 173 Agnese Vellar, “Lost” (And Found) in Transculturation. The Italian Networked Collectivism of US TV Series and Fansubbing Performances 187 Leopoldina Fortunati, Digital Native Generations and the New Media 201 Vesna Dolničar, Sonja Müller and Marco Santi, Designing Technologies for Older People: a User-Driven Research Approach for the SOPRANO Project 221 Alberta Contarello, Mauro Sarrica and Diego Romaioli, Ageing in a Broadband Society. An Exploration on ICTs, Emotional Experience and Social Well-being within a Social...

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