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Broadband Society and Generational Changes

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Fausto Colombo and Leopoldina Fortunati

The role generations play in accepting and shaping digital technologies, and possibly vice versa, is an increasingly relevant issue in contemporary society. For the first time in the academic debate, this volume outlines the theoretical issues and explores some results from empirical researches on the relationship between generations and the media in digital society. The first part of the book deals with the theoretical debate on generations, from Mannheim’s to the revisiting of some classical notions shaped by disciplines as history, demography, marketing and sociology. The second part gathers a selection of researches at international level, with particular attention to the European context. Though each research used specific methodologies, the main approaches focused on media domestication by young and old generations, and on the comparative analyses of different generations in adopting media.

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305 Authors Aroldi, Piermarco (PhD), is Associate Professor of Sociology of Cultural and Communicative Processes at the Università Cattolica of Milan and Piacenza, where he teaches Media and Social Processes. He is vice-director of Osservatorio sulla Comunicazione. His research interests are the temporal di- mension of media, TV consumption in everyday life and from a generational perspective, Media and children. Among his publications are: I tempi della Tv. La Televisione tra offerta e consumo (Carocci, Roma 2007) all of which deal with time/space and the media; Le età della Tv. Indagine su quattro generazioni di spettatori italiani (co-edited with Fausto Colombo, Vita e Pensiero 2003) and Successi culturali e pubblici generazionali, Milano, Link, 2007 (co-edited with F. Colombo), both of which are about generational identity in media consump- tion; Il gioco delle regole. Tv e tutela dei minori in sei paesi europei (Vita e Pensiero, 2003), which deals with the co-regulatory system relating to minors' protection. Bayraktutan-Sütcü, Günseli is a Ph.D. candidate at Ankara University Graduate School of Social Sciences. She currently teaches as a full time lecturer at Baskent University, Faculty of Communication. Her master thesis was on knowledge industries and communication networks (2004). She is writing her dissertation on the effect of new media on the political participation among aca- demicians. Her recent publications are Kültür Endüstrisi Olarak Dijital Oyun (2008) (co-authored), co-edited a book on digital game culture in Turkey, Dijital Oyun Rehberi (2009), Observatorio (OBS*) 3:1 (2009) Available at : http:...

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