In Scientific Cooperation with Daina Teters
Edited By Zdzislaw Wasik
Camelia Cmeciu, Doina Cmeciu: New insights into corporate social responsibility: The semiotic act of experiencing a city through street naming 163
Camelia Cmeciu “DANUBIUS” UNIVERSITY OF GALAŢI Doina Cmeciu “VASILE ALECSANDRI” UNIVERSITY OF BACĂU New insights into corporate social responsibility: The semiotic act of experiencing a city through street naming 1. Cities – embodiments of organizational discourses After 5,500 years since their first appearance, cities, as Kingsley Davis (2002 /1996/ : 4) has stated, represent civilization (cf. LeGates & Stout 2002 /1996/: 17). It is in the cities where the evolution of hu- mankind could indeed be traced, which has been marked, according to V. Gordon Childe (2002 /1996/ : 22), by a threefold revolution of an agricultural, urban and industrial character. This revolution has brought about a change from simple tribal communities and village-based agricul- tural production to the complex postmodern social, economic and politi- cal system. As pointed out in Patrick Dunleavy’s1 approaches in the study of cities, Ronan Paddison (2001: 5–6) observes a matching between the dynamic nature of cities and the paradigmatic interdisciplinary shift from the following perspectives: – The spatial and/or economic perspective focuses on locational analy- ses (effects of distance from urban market places to agricultural land use, new urban economies) and spatial networks (spatial distribution of systems of cities, ranking, and development); 1 Dunleavy, Patrick 1980: Urban Political Analysis: The Politics of Collective Con- sumption. London: Macmillan Press (editor’s note). Camelia Cmeciu, Doina Cmeciu 164 – The sociological perspective focuses on socio-cultural analyses (na- ture and meaning of urban life, mental adaptations to city life and social behavior), community and urban power studies (neo-Marxist...
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