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Leveraging Knowledge Communication for Innovation

Framework, Methods and Applications of Social Network Analysis in Research and Development

Series:

Tobias Müller-Prothmann

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.

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List of Figures 1.1 Overview Methodical Steps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.2 Overview Conceptual Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.1 The Knowledge Ladder . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 2.2 Expert Survey: Recent Advances of Knowledge Management . . . . . . . . . . . . . . 43 2.3 Expert Survey: Challenges of Knowledge Management . . . . . . . . . . . . . . . . . 46 2.4 Expert Survey: Methods, Measures, and Instruments in Knowledge Management . . . 48 2.5 Knowledge Life Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 2.6 Framework of Knowledge Communication . . . . . . . . . . . . . . . . . . . . . . . . 59 3.1 Expert Survey: Characteristics of Knowledge Communities . . . . . . . . . . . . . . . 72 3.2 Expert Survey: Role of Knowledge Communities . . . . . . . . . . . . . . . . . . . . 73 3.3 Expert Survey: Role of Knowledge Communities in R&D . . . . . . . . . . . . . . . 74 3.4 Expert Survey: Communities versus Knowledge Networks . . . . . . . . . . . . . . . 91 3.5 Expert Survey: Communities of Practice versus Knowledge Communities . . . . . . . 92 4.1 Structures of the Technological Design Process . . . . . . . . . . . . . . . . . . . . . 105 4.2 Expert Survey: Knowledge Management in R&D . . . . . . . . . . . . . . . . . . . . 110 4.3 Expert Survey: Knowledge Management Methods in R&D . . . . . . . . . . . . . . . 111 4.4 Expert Survey: Key People in R&D . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 5.1 A Graph of Social Relationships . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148 5.2 Basic Network Structures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 5.3 Hubs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 152 5.4 Case Study 1: Matching Method for Expert Identification . . . . . . . . . . . . . . . . 175 5.5 Case Study 1: Seniority Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . 177 5.6 Case Study 1: Self-assessment of Expertise . . . . . . . . . . . . . . . . . . . . . . . 178 5.7 Case Study 1: Barriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179 5.8 Case Study 1: Experts Project Acquisition . . . . . . . . . . . . . . . . . . . . . . . . 180 5.9 Case Study 1: Contact Persons Project Acquisition . . . . . . . . . . . . . . . . . . . 180 5.10 Case Study 1: Experts Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181 5.11 Case Study 1: Contact Persons Projects . . . . . . . . . . . . . . . . . . . . . . . . . 182 5.12 Case Study 1: Experts Partners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182 5.13 Case Study 1: Contact Persons Partners . . . . . . . . . . . . . . . . . . . . . . . . . 183 5.14 Case Study 1: Experts Topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183 5.15 Case Study 1: Contact Persons Topics . . . . . . . . . . . . . . . . . . . . . . . . . . 184 5.16 Case Study 1:...

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