Show Less

Leveraging Knowledge Communication for Innovation

Framework, Methods and Applications of Social Network Analysis in Research and Development


Tobias Müller-Prothmann

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. The author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D). The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes. Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.


Show Summary Details
Restricted access

2 Perceptions of Knowledge, Knowledge Society and Knowledge Management 9


2 Perceptions of Knowledge, Knowledge Society and Knowledge Management – Context and Position 2.1 The Emerging Knowledge Society Today, as we construct a new info-sphere [. . . ], we are imparting to the “dead” environment around us not life but intelligence. (TOFFLER 1980: 168) 2.1.1 Basic Descriptions and Characteristics of the Knowledge Society The description of our society as a knowledge society is only one approach among many others to characterize the society we live in (authors prefer to talk of media society, risk society, multiple option society, individualized society, multi- cultural society, global society etc., for example; for an overview over the authors and their different approaches see, e.g., Pongs 1999, 2000). Above all, to describe our society as a knowledge society is a self-description from an internal perspec- tive of the society we live in, it is not a description of our society from an external point of view (see, e.g., Nassehi 2000a). Krohn (2000) identifies two different sets of variables that can be emphasized to analyze the contemporary societal change toward knowledge society: technological innovation and institutional transforma- tion. Following Krohn (2000: 1), “the impact of technological change on the organizational and cultural institutions of society as well as on the enormous mon- etary and cultural investments of corporate and individual agencies in developing and using new knowledge” build the interrelated focus of these two aspects. The term of the knowledge society is strongly influenced by the early studies in the 1960s on the (economically) dominant role of knowledge. The contribution...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.