Show Less

Sexy Girls, Heroes and Funny Losers

Gender Representations in Children’s TV around the World

Edited By Maya Götz and Dafna Lemish

Sexy Girls, Heroes and Funny Losers: Gender Representations in Children’s TV around the World presents the most comprehensive study to date of gender images on children’s television. Conducted in 24 countries around the world, the study employed different methodologies and analyses. The findings illustrate how stereotypes of femininity and masculinity are constructed and promoted to children. It presents findings that may well require even the most cynical observer to admit that, despite some great strides, children’s television worldwide is still a very conservative force that needs to be reimagined and transformed!


Show Summary Details
Restricted access



130 >|} $| ¤© * Watts, R. B. (2011). The lost boys of Sudan: Race, ethnicity, and perpetual boyhood in €*%{Ÿ=Mediated boyhoods. Boys, teens, and young men in popular media and culture (pp. 165-180). New York, NY: Peter Lang. Willis, P. (1977). Learning to Labour: How Working Class Kids Get Working Class Jobs. Farnborough, England: Saxon House. Winter, R. (2011). Jungen: Eine Gebrauchsanweisung. Jungen verstehen und unterstützen ’ƒ] – £>« ƒ ] Kopäd. ____________________ 1 Joint studies: Boys as fans of daily soaps (2000-2002); What boys and girls consider as sexy in TV (2003-2004); The TV-hero(in)es of girls and boys (2002-2004-2009); Boys’ interpretation of what adults think is good for them (2007-2008) 2 Except the Ugly Betty character Lisa Plenske 6HOW DIVERSE ARE SUPERHEROINES? ETHNICALLY DIVERSE GIRL CHARACTERS IN GLOBALIZED CHILDREN’S TV Elke Schlote  " Q ‹ +‰ children’s TV programs worldwide feature mostly “White”, “Caucasian” main {\ ~„ˆ|} $'Š „= Figure 6.1. Ethnic diversity in children’s TV in 24 countries: skin color (in percent) Slovenia 87/13 Austria 78/22 USA 68/32 Norway 77/23UK 73/27 South Africa 81/19 Kenya 69/31 New Zealand 73/27 Netherlands 79/21 Syria 52/48 Canada 80/20 Israel 76/24 India 60/40 Hungary 78/22 Germany 78/22 Egypt 45/55 Hong Kong 30/70 Cuba 92/8 China 15/85 Belgium 87/13 Brazil 78/22 Australia 75/25 Argentina 90/10 Source: Children’s TV Worldwide (2007) “non-White” (Asian, Black, Hispanic, Middle Eastern, South- East Asian) White 132 Elke Schlote # not make up the majority of the population. Judging from the diversity in skin color ‹ ! Q‹ the countries participating in the study are imported mainly from North America.1...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.