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Sexy Girls, Heroes and Funny Losers

Gender Representations in Children’s TV around the World

Edited By Maya Götz and Dafna Lemish

Sexy Girls, Heroes and Funny Losers: Gender Representations in Children’s TV around the World presents the most comprehensive study to date of gender images on children’s television. Conducted in 24 countries around the world, the study employed different methodologies and analyses. The findings illustrate how stereotypes of femininity and masculinity are constructed and promoted to children. It presents findings that may well require even the most cynical observer to admit that, despite some great strides, children’s television worldwide is still a very conservative force that needs to be reimagined and transformed!


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About the Authors and Their Own Favorite Character When They Were a Child


Kara Chan ‘ ™ {¢ ™ – ^ ‘= ¢ ™  ™ ^ ‘ ƒ – ^ consumer behavior. She is the author and co-author of several books, including Advertising to Children in China (Chinese University Press, 2004) and Youth and Consumption{™ – ^‘¢+:„:=% than ten years in the advertising and public relations industry and as a statistician for ^‘| „::! % chapters on advertising, consumer studies, and gender studies. ‘ ^‘^ Q$ was the weekly Children’s Paradise. It resembled a child version of Readers’ Digest ^ movie character was Oliver Twist. Maya Götz >|} $ ^ € ™ € ¡ Ÿ {€—€= ƒ ©%{ ƒ ƒ ™= > | ¢©€¯ŒŸ–¤ŸŸ\ ¢ª ^ ‘ {|= # >  € „††• ¢ – ‘ | doctoral thesis was Girls and Television^ §  ^ include the books (co-edited with Š ^ ¢+::ˆ Lawrence Erlbaum, 2005); "# $%%'# # the Everyday Life of Children and Adolescents {‘¢+::+ |= upcoming The TV-Hero(in)es of Girls and Boys{ |= 204   In childhood, her favorite TV characters were Maya the Bee, a character   {*^©=„`‹ % Vicky the Viking. Vicky is actually a boy, but he is depicted in a gender-neutral way so that Maya unquestioningly considered him a girl. Margit Herche > ^ – © >  Ÿ |Š | % €—€ ƒ ƒ ™ > | She was responsible for the research projects – The body of the “global” girl and boy in animated children’s programs and What annoys children around the world about the portrayal of girls and boys on TV?. Currently, she works at a secondary ©{|= Q +:„` When she was a young girl, she was fascinated by the adventures of a miniature ¤ ^ with them on a fantastic journey. She always imagined how awesome it must be to # Q @ Q % Dafna Lemish Dafna Lemish (Ph.D., The Ohio State University 1982) is Professor of Communication and Chair of...

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