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The Interface of Business and Culture

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Michael B. Hinner

Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today’s globalized world, it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication, including their own. This knowledge will provide a better understanding of not just one’s own behavior, but also that of one’s international business partners, employees, and customers. So who better to explain the influence of culture than some of the leading experts in the field? These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture’s influence in particular business contexts. These insights should prove to be interesting, perceptive, and useful to many international business transactions and interactions.

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________________________________________________________________ General Introduction: The Influence of Stereotyping on Consumer Behavior Michael B. Hinner ........................................................................................... 17 A Contemporary Conceptualization of Ethnocentrism James W. Neuliep ................................................................................ 47 Business Goals and Corporate Governance Geert Hofstede .......................................................................................... 63 A Case Study in Intercultural Management Communication: Icelandic Managers and French, Spanish, and Indian Employees Erla S. Kirstjánsdóttir and Judith N. Martin ............................................. 81 Managing Diversity in Higher Education in Response to Internationalization and Globalization: Implications for University Leaders Ming-Yi Wu ............................................................................................. 121 Performance Appraisal in Hong Kong Subsidiaries versus Their U.S. Parent Companies: Culture, Communication, and Appraisal Effectiveness Vivian C. Sheer and Guo-Ming Chen .................................................... 137 Updating Face Negotiation in Cross-Cultural Conflict through Examining Multilevel Influences on Culture Yea-Wen Chen, Courtney Fletcher, and John Oetzel .......................... 159 Navigating Silences in International Business Contexts Kris Acheson ........................................................................................ 187 The Cultural Antecedents to Japanese and U.S. Negotiation Styles Edwin R. Mc Daniel ............................................................................. 221 14 The Great Cultural Divide in International Business Communication: High and Low Context Communication Tadasu Todd Imahori .............................................................................. 245 (Re)constructions of the Self & Others: Peeling Back Layers of Identity, Context, and Power in Intercultural Tourism Interactions Sundae R. Bean ........................................................................................ 267 Testing Key Hypotheses about U.S. Hispanic Consumer Behavior: Marketing-Assumptions or Reality? Carlos Valdez, Felipe Korzenny, and Holly McGavock ........................... 317 Traditional Chinese Value Orientations: Contemporary Manifestations of Indigenous Constructs Ling Chen ................................................................................................... 341 Cultural Ideals in Chinese Malaysians’ Discourse of Dissatisfaction Ee Lin Lee and Bradford J. Hall .......................................................... 365 Taiwan’s TV Facing Transnational Media: The Battle between Indigenous Culture and Global Hybrid Culture Junhao Hong and Ho-Chun Li ................................................................... 391 Effect of Culture-Congruent Visuals...

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