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The Interface of Business and Culture


Edited By Michael B. Hinner

Humans need to communicate in order to interact with one another, and culture helps regulate such interaction and communication. The same is true in the world of business since there, too, people interact and communicate with one another. And in today’s globalized world, it is inevitable that many such encounters and interactions involve people of diverse cultural background. That is why it is so imperative that business people understand how culture influences human behavior and communication, including their own. This knowledge will provide a better understanding of not just one’s own behavior, but also that of one’s international business partners, employees, and customers. So who better to explain the influence of culture than some of the leading experts in the field? These contributing authors cover a wide spectrum of topics that range from general principles of intercultural communication to very specific aspects of culture’s influence in particular business contexts. These insights should prove to be interesting, perceptive, and useful to many international business transactions and interactions.


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Intercultural Adjustment Training: A Proposed Model and Sample Application Tool - Hiromi Motozuka and Stella Ting-Toomey 527


527 Introduction to Intercultural Adjustment Training: A Proposed Model and Sample Application Tool By Hiromi Motozuka and Stella Ting-Toomey Motozuka and Ting-Toomey note that when people move to a new culture, they take with them their cultural habits, familiar scripts, and interaction routines. For the most part, these routine cultural habits may produce clashes in the new culture. Culture shock is an emotionally stressful and disorienting experience. People encounter culture shock whenever they move from a familiar environ- ment to an unfamiliar one. Sojourners such a business persons, their accompa- nying spouses and children, exchange students, diplomats, military personnel, and Peace Corps volunteers often encounter culturally awkward situations and are not equipped to deal with these experiences completely. Intercultural adjustment has been used to refer to the adaptive process of so- journers during their overseas assignments. Sojourners are individuals who have a temporary residential stay in a new culture as they strive to achieve both their instrumental and socio-emotional goals. Instrumental goals refer to task- based goals that sojourners would like to accomplish during their stay in a for- eign country. Socio-emotional goals refer to relational, recreational, and per- sonal development goals during the sojourn experience, the authors explain. The authors point out that intercultural adjustment training is an important topic of inquiry in the training and development field because each year millions of individuals cross cultural boundaries to conduct business, to invest, to study, to teach, to learn, to give aide, and to play. However, for many unprepared so-...

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