The Perspective of Complementors
1 Interview guidelines 1.1 Exploratory phase 1. Information regarding company and interview partner • Organization’s main business area, historical development of the partnership? • Interviewee’s position within organization, role regarding partnership? 2. Partnership formation • When was the partnership formed? What were the strategic goals associated with the decision to enter the cooperation? • Which formal criteria had to be met and which steps had to be taken in order to become a partner? 3. Partnership dynamics • Which strategic challenges or risks emerge throughout the partnership? Which are the reasons for these challenges and risks? • Has the nature of the partnership changed over time? 4. Operational aspects of the partnership • How is the procedure of cooperating with the partner in a speciﬁc project? • How are operational challenges managed? 5. Partnership success • Which impact has the partnership on the success of your business? Is partnership success evaluated systematically? • From your point of view, why is the partnership successful or not successful re- spectively? • In your opinion, how should/will the partnership develop over time and which steps have to be taken? 186 Appendix 1.2 Reﬁnement phase 1. Information regarding company and interview partner • Organization’s main business area, historical development of the partnership? • Interviewee’s position within organization, role regarding partnership? 2. Strategic goals of the partnership • What were the strategic goals and reasons to enter the cooperation? • What are the concrete advantages resulting from the partnership? • Which resources and capabilities of the partner are particularly useful and advan- tageous (technological know-how, market access, reputation gain,...
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