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Measurement and Management of Chief Executive Reputation


Richard Rinkenburger

Whereas the importance of CEO reputation has increased over the last years, only very little scientific research has been conducted. This thesis addresses the vagueness of past conceptualizations by providing a well-founded theoretical background, the development of a reliable and valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences. An empirical online study was conducted among students of the university in Munich to validate the CEO reputation model. Using PLS path modeling, the analysis provides evidence for the impact of CEO reputation on several outcome variables (e.g., corporate reputation) and confirms different influences of the identified antecedents on CEO reputation. Thereby, practitioners can get valuable implications for the management of chief executives’ reputations.


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List of abbreviations


Ab - abilities (antecedent of CEO reputation) Ach - achievements (antecedent of CEO reputation) Att - attractiveness (antecedent of CEO reputation) AVE - average variance extracted CBSEM - covariance-based structural equation models CC - corporate competence CEO - chief executive officer CEOC - CEO competence CEOL - CEO likeability CEOT - CEO trustworthiness CFO - chief financial officer CI - condition index CL - corporate likeability DAX30 - leading German stock market index containing the largest 30 publicly listed corporations in Germany GoF - Goodness-of-Fit-Index Le - leadership (antecedent of CEO reputation) LISREL - linear structural relationships LMU - Ludwig-Maximilians-Universität ML - maximum likelihood N - number (of) n/a - not applicable PLS - partial least squares Res - responsibility (antecedent of CEO reputation) XVIII SAS - Statistical Analysis Systems (SAS is a software solution provider) SEM - structural equation models STDEV - standard deviation STERR - standard error TP - trust propensity U.K. - United Kingdom U.S. - United States (of America) USD - United States Dollar VAF - variance accounted for VIF - variance inflation factor WTBS - willingness to buy stocks WWF - World Wide Fund For Nature

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