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Measurement and Management of Chief Executive Reputation

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Richard Rinkenburger

Whereas the importance of CEO reputation has increased over the last years, only very little scientific research has been conducted. This thesis addresses the vagueness of past conceptualizations by providing a well-founded theoretical background, the development of a reliable and valid measurement model of CEO reputation as well as the validation of identified relations to its antecedents and consequences. An empirical online study was conducted among students of the university in Munich to validate the CEO reputation model. Using PLS path modeling, the analysis provides evidence for the impact of CEO reputation on several outcome variables (e.g., corporate reputation) and confirms different influences of the identified antecedents on CEO reputation. Thereby, practitioners can get valuable implications for the management of chief executives’ reputations.

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Content Appendix 1: Fact sheet – Burson-Marsteller: CEO Reputation Studies ........... 138 Appendix 2: Fact sheet – Business Week: The Best & Worst Boards ............. 139 Appendix 3: Fact sheet – Capital & WWF: Environmental manager of the year ......................................................................................... 140 Appendix 4: Fact sheet – Institutional Investor Magazine: Best CEO/ Best CFO .............................................................................................. 141 Appendix 5: Fact sheet – Technology Marketing Magazine: CEO Image Report ........................................................................................... 142 Appendix 6: All stated traits in political leader studies (alphabetical order) .... 143 Appendix 7: Quality criteria for the CEO reputation measurement model in a pretest .................................................................................... 145 Appendix 8: Preliminary list of indicators for the five formative constructs ... 146 Appendix 9: Screenshots of the online questionnaire [German] ...................... 148 Appendix 10: Sample demographics ................................................................ 167 Appendix 11: Descriptive analyses on knowledge on individual CEOs .......... 168 Appendix 12: Paired t-test of the six reflective reputation measures of individual CEOs ......................................................................... 169 Appendix 13: Competence and likeability evaluation of the individual CEOs .......................................................................................... 171 Appendix 14: Factor analysis of the seven reflective CEO reputation measures: rotated component matrix ......................................... 172 Appendix 15: Correlations of all indicators ...................................................... 173 Appendix 16: Cross loadings of the reflective measurement model indicators .................................................................................... 177 Appendix 17: Correlation of the latent constructs ............................................ 178 Appendix 18: Calculation of the rank of the significant drivers with regard to corporate competence ............................................................ 179 Appendix 19: Calculation of the rank of the significant drivers with regard to corporate likeability ............................................................... 180 Appendix 20: VAF of the mediating effect of corporate reputation ................. 181 138 Appendix 1: Fact sheet – Burson-Marsteller: CEO Reputation Studies Title Publisher CEO Reputation Studies Burson-Marsteller Subject Regional and/or industry focus Chief Executive Officer...

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