Chapter 17: Perceived Importance of Fish Sustainability:The Impact of Consumers’ Benefits and Risk Perception regarding Farmed and Wild Fish Consumption
Chapter 17 Perceived Importance of Fish Sustainability: The Impact of Consumers’ Benefits and Risk Perception regarding Farmed and Wild Fish Consumption1 Ana Pinto de Moura, Luís Miguel Cunha2, Margarida Bacelar, Rui Costa Lima Abstract Portugal is one of the major fish-consuming countries in the world, from where one may collect experiences that may be used as examples to improve fish con- sumption in other countries. The aim of this research is to explore the concept of sustainability as a new paradigm regarding fish consumption by comparing Por- tuguese consumers’ views about the benefits and risks regarding wild and farmed fish consumption. A focus group was conducted with women from the Oporto metropolitan area previously identified as heavy consumers: > 5 fish meals/week. Narrative analysis was conducted based on Bardin content analysis. Findings indi- cated that focus group participants with a low education level, who were responsible for purchasing and preparing fish for consumption at home, were aware of farmed fish production systems. However, they do not perceive major differences be- tween farmed and wild fish, revealing that both types of fish offer benefits and disadvantages. Nonetheless, some of these women are reluctant to substitute fish oil with vegetable oil on a farmed fish diet, considering this type of fish feed as unnatural. Although these findings cannot be generalized on a larger population, care should be takes as this is of major importance when promoting fish feeding, leading to a lower environmental impact. 1 The authors acknowledge financial support trough project...
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