Sexualität und Sprache- Sex and Language
Edited By Marietta Calderón and Georg Marko
The contributions to this book explore a wide range of questions concerning representations of sexuality in language – from the sexual content of toilet graffiti to the erotic subtext of the ancient Indian Rig Veda. They apply a variety of linguistic methods from discourse analysis to historical Syntax. Data from German, English, French, Russian, Spanish, Latin and Vedic are used.
Ana Redi-Milatovic & Eva Triebl: Let’s do it for the benefits! A Critical Discourse Analysis of ‘Sex-for-Health’-Articles
Ana Redi-Milatovic & Eva Triebl Let’s do it for the benefits! A Critical Discourse Analysis of ‘Sex-for-Health’-Articles 1. Introduction In recent years, sex has been reconceptualised as part of a popular discourse of lifestyle and health. This has primarily manifested itself in the proliferation of articles and books providing information on the health benefits of sex. Just to give a few examples: CNN has just published an article called “New Year’s Resolution – have more sex” (Cohen 2010) in their medical section, popular magazines such as Forbes and lifestyle websites such as WebMD feature contributions promoting the correlation between sex and health, and ‘sexperts’ like Drs. Roizen and Oz have recently presented medical reasons for ‘doing it’ on ABC’s show Good morning America, referring to the penis, for instance, as a beautiful dipstick of health (Ibanga 2008). The fact that Google produces almost 300,000 hits for the phrase health benefits of sex/sexuality, which represents just one way to express the link linguistically, also indicates that the connection is by no means a culturally marginal one. In this paper, we will examine the discursive construction of sex as a tool for achieving better health in lifestyle articles, applying the theoretical framework of Critical Discourse Analysis (= CDA) and using corpus linguistic methods. As the basic causality proposed by the texts examined is that there is a means, viz. sex, to an end, viz. health, we will look at how sex and health are represented and how the connection between the two is established....
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