Show Less

Cultural Difference in Television Programs

Foreign Television Programs in China

Zhuo Feng

What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

Prices

Show Summary Details
Restricted access

Appendix C: Survey

Extract

Appendix 4: Survey (English) Survey No.: A Survey about Cultural Differences in Foreign Television Programs in China “Cultural difference” means difference between background culture in for- eign television programs and Chinese culture. “Foreign television programs” include foreign TV programs broadcast by Chi- nese television stations and downloaded from the internet or watched online. “Foreign television programs” are foreign movies, television series, sports pro- grams, documentaries, entertainment shows, news programs, and so on. “Foreign country” includes all countries in the world (except China), such as the United States, European countries, Japan, and Korea. Television programs from Hong Kong, Taiwan and Macau are not classed as foreign programs. Please evaluate particular cultural differences one after another and tick the box- es. (a) First please evaluate how large the particular cultural differences are. “1” means this cultural difference is very small. “5” means this cultural difference is very large. Please see the table below: Very small Small Normal Large Very Large 1 -------------- 2 -------------- 3 -------------- 4 -------------- 5 (b) Please evaluate to what extent you accept the particular cultural differences. “1” means you can accept this cultural difference totally. “5” means you can- not accept this cultural difference. Please see this table: Total Most Normal Little Not 1 -------------- 2 -------------- 3 -------------- 4 -------------- 5 309 ………………………………………………………………………………………………………………………. 1. Movie and Television Series 1.1. How many foreign movies and television series do you watch, e.g., "Titan- ic", "Desperate Housewives", and Disney cartoons? Very much Much Normal Little Very little 1.2. To what...

You are not authenticated to view the full text of this chapter or article.

This site requires a subscription or purchase to access the full text of books or journals.

Do you have any questions? Contact us.

Or login to access all content.