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The Iconic Turn in Education


Edited By András Benedek and Kristof Nyiri

Some twenty years after the term iconic turn has been coined, and with a deluge of digital images, videos and animations surrounding, indeed invading, the learning environment, it appears that educational science, and the everyday practice of education, still very much labour under the impact of the past dominance of alphabetic literacy. But while educators clearly need to retain a measure of conservatism, maintain an acute sense for the logic of the written text and preserve the ability to handle extended hardcopy documents, they have to rise to the task, also, of exploiting the potentials of online networked communication, the constant presence of images, both static and moving, and the continuous interplay of words and images.


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Notes on Contributors


ACZÉL, PETRA, is Associate Professor at Corvinus University of Budapest, and head of the Institute of Behavioural Science and Communication Theory. She studied at Eötvös Loránd University, Budapest, earned her PhD degree in lin- guistics with the thesis titled Winning with Word: Classical and Modern Argu- mentation Theory in 2003, and gave her habilitation lecture for university pro- fessorship in 2011. Her research interests are focused on the theory and practice of rhetoric. She is author and co-author of four books and numerous essays on verbal and visual argumentation, persuasive communication and (new) media communication. Her recent publications include contributions to the debate on “new rhetoric” and new media rhetoric, among them her paper “Enchanting Be- wilderment: Concerns for Visual Rhetoric”, in András Benedek and Kristóf Nyí- ri (eds.), Images in Language: Metaphors and Metamorphoses (series VISUAL LEARNING, vol. 1), Frankfurt: Peter Lang, 2011. She holds memberships in Hun- garian and international communication associations and boards. E-mail: pet- BENEDEK, ANDRÁS, Professor and Head, Department of Technical Education, Budapest University of Technology and Economics, has published some 150 papers to date in connection with human resource development issues, among them the essays “New Vistas of Learning in the Mobile Age”, in Kristóf Nyíri (ed.), Mobile Understanding: The Epistemology of Ubiquitous Communication, Vienna: Passagen Verlag, 2006, and “Mobile Learning: New Horizons and Un- stable Summits”, in Kristóf Nyíri (ed.), Engagement and Exposure: Mobile Communication and the Ethics of...

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