Festschrift in Honour of Christina Schäffner
Edited By Beverly Adab, Peter A. Schmitt and Gregory M. Shreve
Mary Snell-Hornby, Vienna: Metaphor As Metalanguage: On The Trials And Tribulations Of Terminology In Translation Studies.
Mary Snell-Hornby Vienna Metaphor As Metalanguage: On The Trials And Tribulations Of Terminology In Translation Studies. 1 The varying conventions of translation studies discourse The conventions of academic discourse in English and German were investigat- ed in the early 1990s by Michael Clyne. Comparing texts from linguistics and philosophy, he came to the conclusion that English texts tend to be linear, induc- tive and symmetrical, while German texts are more typically digressive, deduc- tive and asymmetrical. Most significantly, English academic texts are reader- oriented: it is the author’s responsibility to make her/himself understood. Ger- man scholarly discourse on the other hand (and the same goes for other Conti- nental European academic traditions) tends to be author-oriented: it is up to the reader to take the trouble (and to equip him/herself with the knowledge) to un- derstand them (Clyne 1991). Writings from the early years of Translation Studies support these conclu- sions, as a comparison of a British classic such as Newmark (1981) with two German classics, Kade (1968) and Reiss and Vermeer (1984) might reveal. An extreme example of the traditional German style is Holz-Mänttäri (1984), which was written intentionally as such: firstly in accordance with university require- ments (the book was submitted as a doctoral thesis in Finland) and secondly be- cause Holz-Mänttäri wanted the study of translation to gain higher status in the country through works written in strictly “scholarly” language (personal com- munication). In direct contrast we have the works of the two...
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