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The Digital Turn: User’s Practices and Cultural Transformations

Pille Runnel, Pille Pruulmann-Vengerfeldt, Piret Viires and Marin Laak

By combining the analysis of the new forms and environments of the digital world with critical scholarship of the role of the users, this book argues that cultural field is facing a challenge of the digital turn. The digital turn hereby implies that changes in the use and application of digital technology bring on changes in practice and in the relationships between cultural institutions and audiences. We approach the changes in society from the structural (institutional) as well as from the agential (audiences, users, individuals) perspective. The authors represented in this book share the view that there is no need to fear the new media pushing aside traditional cultural forms, acknowledging at the same time that the scope of this cultural change is far from understood.

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Blogging Writers: (De)Mystification of Authority? Joke Beyl

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133 Blogging Writers: (De)Mysti� cation of Authority? Joke Beyl PhD Student iMinds-SMIT, Vrije Universiteit Brussel Pleinlaan 2 1050 Brussels Belgium joke.beyl@vub.ac.be Introduction In this article we start from the idea of the weblog as a communicative and in- teractive medium. Taking this notion into account we then question, � rstly, what this medium means in terms of representing oneself as a literary writer; secondly, we try to understand how traditional communicative relations are re� ected upon in this particular context. Seeing that digital interactivity through weblogs both allows conventional cultural content producers to express a self-constructed im- age (boyd) and, at the same time, allocates a more active and creative role to the audience (Cammaerts 358), our study concentrates on unveiling the online narratives that blogging writers construct about themselves, about their role and position in society and about their relationship with the audience. This article, then, � rst intends to theoretically explore how weblogs might in� uence writers’ self-conceptualisation, building on a historical study of the conceptualisation of artisthood as well as on several contemporary re� ections about media and inter- activity. Second, we empirically elaborate on these theoretical suggestions by means of an extensive case study of a speci� c literary writer’s weblog. This is done through a narrative analysis of the writer’s blog posts that were published in January 2008 to � nd out to what extent the writer uses the weblog as a medium to (de)mystify his aesthetic role and authority position in society. In addition,...

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