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The Digital Turn: User’s Practices and Cultural Transformations

Edited By Pille Runnel, Pille Pruulmann-Vengerfeldt, Piret Viires and Marin Laak

By combining the analysis of the new forms and environments of the digital world with critical scholarship of the role of the users, this book argues that cultural field is facing a challenge of the digital turn. The digital turn hereby implies that changes in the use and application of digital technology bring on changes in practice and in the relationships between cultural institutions and audiences. We approach the changes in society from the structural (institutional) as well as from the agential (audiences, users, individuals) perspective. The authors represented in this book share the view that there is no need to fear the new media pushing aside traditional cultural forms, acknowledging at the same time that the scope of this cultural change is far from understood.


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Exploring Digital Identity: Beyond the Private Public Paradox. Stacey M. Koosel


161 Exploring Digital Identity: Beyond the Private Public Paradox Stacey M. Koosel PhD Student Estonian Academy of Arts Tartu mnt 1 10145 Tallinn Estonia 1. Introduction: De� ning digital identity As new media is transforming culture, we transform ourselves into digital iden- tities in the information age. Digital identities are who we say we are, when we are online. They can be a subtype of a public persona, an extension of our ‘true’ selves, or they can be completely fabricated and fantastical, to function as a mask to hide the identity of an Internet user from rest of the world. A digital identity can spin intricate, interconnected webs utilising creative, social and interactive platforms that enable them to share and perform to an open or closed audience (Cubitt). Both online identities and online communities are part of a virtual re- ality; simply put, a reality or existence that in most cases will only exist on the Internet and not ‘of� ine’ in real life. The phenomenon of the digital identity has been referred to by many differ- ent terms including: online identity, online personality, digiSelf, virtual identity, avatar and online persona. These terms all refer roughly to the same idea, of an individual using a computer and creating a new identity for themselves on the Internet. It is important to clarify that the online identity is not a computer user in the traditional sense of man operating a machine, nor does it refer to any sig- ni� cance...

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