Keywords and the Discourse of Presidential Election Campaign in the USA, 2007-2008 – a Case Study in McCain’s and Obama’s Speeches: Katarzyna Fronczak-Bartnikowska
Keywords and the Discourse of Presidential Election Campaign in the USA, 2007-2008 – a Case Study in McCain’s and Obama’s Speeches Katarzyna Fronczak-Bartnikowska Abstract The main aim of this paper is to conduct a textual analysis of a language used in Obama’s and McCain’s speeches which come from the period of presidential election campaign in the USA, specifically from June 2007 to November 2008. The author pays attention to the rhetoric used by both candidates in their political oratories, especially to ways and techniques of manipulation, encouragement and persuasion employed on potential voters in order to gain their support. A detailed analysis of keywords obtained after comparison of both politicians’ speeches (a web- based application ‘Wmatrix2’ (Rayson, 2009) is used to carry out this comparison) makes it possible to reveal differences and similarities between Obama and McCain who come from different ideological backgrounds, and who also differ in other dimensions such as age, origin, education, social and economical status, etc. However, consideration of space and time limits in this paper prevent us from a detailed analysis of all significant keywords, therefore I decided to concentrate on two words government and Washington which I believe are worth analyzing. Investigating context, patterns and collocations of selected keywords allow us to identify each candidate’s attitude towards certain political issues, sometimes the controversial ones, like for example war in Iraq or international politics. Keywords Government, keyword, McCain, Obama, political discourse, presidential election campaign in the USA, Washington Introduction A presidential election campaign in the USA...
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