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COTRI Yearbook 2012

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Edited By Wolfgang Georg Arlt

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector – including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.

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s a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activi- ties and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographi- cal distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector – including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world. www.peterlang.de PETER LAnG Internationaler Verlag der Wissenschaften ISBN 978-3-631-62820-1 Fachhochschule Westküste Hochschule für Wirtschaft & Technik Wolfgang Georg Arlt (Ed.) COTRI Yearbook 2012 IMT-08-262820_Arlt_VH_A5Br (meidenbauer).indd 1 28.09.12 12:24:06 Uhr Peter Lang Frankfurt am Main · Berlin · Bern · Bruxelles · new York · Oxford · Wien Schriftenreihe deS iMt 8 Schriftenreihe des Instituts für Management und tourismus Herausgegeben von Christian eilzer, Bernd eisenstein und Wolfgang georg arlt Peter Lang Internationaler Verlag der Wissenschaften Wolfgang georg arlt (ed.) COTRI Yearbook 2012 Bibliographic Information published by the Deutsche Nationalbibliothek The Deutsche Nationalbibliothek lists this publication in the Deutsche Nationalbibliografie; detailed bibliographic data is available in the internet at http://dnb.d-nb.de. ISSN 2194-0002 ISBN 978-3-631-62820-1 (Print) ISBN 978-3-653-02517-0 (E-Book) DOI 10.3726/978-3-653-02517-0 © Peter Lang GmbH Internationaler Verlag der Wissenschaften Frankfurt am Main 2012 All rights reserved. All parts of...

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