Edited By Wolfgang Georg Arlt
The Second Wave of China’s Outbound Tourism: Introduction to the COTRI Yearbook 2012. Wolfgang Georg Arlt
6 Content Anders Ellemann Kristensen Chinese Social Media and Travelling: An Inquiry into the Use of Chinese Social Media in Relation to Selling and Promoting High-end Travel Products 119 About the authors 131 The Second Wave of China’s Outbound Tourism: Introduction to the COTRI Yearbook 2012 Wolfgang Georg Arlt 1 China’s Outbound Tourism – Development and Prospects Chinese tourists seem to be everywhere, yet the Chinese tourist boom is only just beginning.1 China has developed into the number one producer of many things – gold, TV sets, cell phones, solar panels, beer, apples, cars, steel, electricity, patents, carbon dioxide and much more. In cases where the country is still only number two, like tomatoes and space stations, this is going to change soon. In regards to international tourism, China ranks in third position worldwide for the number of outbound travellers, with 70.3 million mainland citizens travelling abroad in 2011. The expenditure of these tourists is also the third highest globally, spending approximately 69 billion USD (CTA, 2012). With growth rates currently at 20% and increasing, it would not be rash to predict that within a few years there will be 100 million Chinese travellers spending 100 billion USD. Concurrently, China will likely soon be able to claim yet another top position, as the number one international tourism source market in the world. 1 The Economist, 24th September 2011, http://www.economist.com/node/21530139. 8 Wolfgang Georg Arlt Graph 1: Estimated Travel Expenditure 2011 (Source: COTRI, based on UNWTO & Commerzbank, 2012) It is important to note...
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