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COTRI Yearbook 2012

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Edited By Wolfgang Georg Arlt

China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector – including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.

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The Evolution of the Chinese Tourist Mobility in France. Benjamin Taunay

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The Evolution of the Chinese Tourist Mobility in France Benjamin Taunay Summary Chinese international tourism has been continually spreading across France since the country obtained the status of “Authorised Tourist Destination” (ADS) in 2004. Whilst only the city of Paris was visited at the opening of the Chinese market, new places and sites are now frequented, sometimes taking precedence over the capital. For some “repeaters”, Chinese tourists returning to France after a first visit, France has become the “single destination” and no longer just one stop on a grand European tour. This “repeaters” phenomenon highlights the evolution of the mobility of Chinese tourists and raises the issue of tourist skills development. Key words: Chinese international tourism, mobility system, tourist skill development, tourist practices 1 Introduction There are growing numbers of Chinese tourists travelling the world, but this is only a recent phenomenon. Apart from the mobility of dignitaries of the Chinese Communist Party (PCC), few people were travelling on a temporary basis outside of the People’s Republic of China prior to the “open door” policy, set up in early 1980. However, even until the late 1990s, only those who were travelling on business or participating in official delegations (often funded by the government or a state enterprise) could then be “tourists”, and even then their travelling could only occur within very strict limits, set by the government. However, with the economic boom of the late 20th century, the Chinese government has liberalised the practice of outbound tourism (Verhelst, 2003). At...

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